Our privacy policy
Alter Ego SA (“we”, “us”, or “our”) is a company that provides and utilises third parties in the provision of, a full-spectrum marketing offering to clients (“Services”). We operate the website: https:www.alteregosa.com.
By using the website and any Alter Ego SA services, you agree to the collection and use of information in accordance with this Privacy Policy ("Policy"). We use your Personal Information for providing and improving the services through the website. We will not use or share your information with anyone except as described in this Privacy Policy.
By using our website, you hereby consent to our collection, use, management, retention, and
disclosure of your information as described in this policy.
Applicability - Legal Entities, Websites and Social Media Apps
This Privacy Policy applies to the following Alter Ego SA legal entities: Alter Ego SA (Pty) Ltd and Always Easy (Pty) Ltd, a company that provides personalised shopping facilities to persons across South Africa.
These entities and lines of business will be referred to collectively as “Alter Ego SA” in this Privacy
Policy.
This policy covers the following Alter Ego SA websites: alteregosa.com and www.aedeliveries.co.za and social media platforms to such extent that the policy is found on any other website and/or social media platform fails to address any policy items contained herein.
The above sites may provide links to other Alter EgoSA websites and social media platforms and
non-Alter Ego SA websites and social media platforms may have different privacy policies.
We encourage you to carefully read the online privacy policies of these other websites to ensure that you understand their practices within the relevant distinctions.
The Information Alter Ego SA collects information on businesses and individuals. This includes information we collect offline and online from businesses, natural and juristic clients, applicants (such as promoters and service providers) and public records such as business registrations and CIPC filings.
We also collect information based on natural and juristic persons’ online activity. Alter Ego SA has a right to provide information on businesses that may be a factor in our customers’ decision-making involving marketing, promotions and other related activities.
The information that we collect includes the following:
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Company information, such as company name, registration number, addresses, incorporation and tax records, domain names, and contact details (including physical and email addresses, phone numbers and fax numbers) and job titles of respective company employees/directors/shareholders.
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Individuals’ information, title, contact details (including physical and email addresses, phone numbers and fax numbers), vehicle registration numbers and models, driver’s licence, registration numbers, trade associations, utility bills (for proof of address), and Credit/debit card information to process certain customer payments.
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Website and online data relating to IP addresses, geolocation, comments on social media are collected and used to analyse trends regarding Alter Ego SA Services and to increase the relevance and effectiveness of marketing campaigns.
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As part of our SA employee hiring and onboarding process, we collect information relating to potential employees’ or service providers’ education, background and work history. This policy does not apply to the personal information of current Alter Ego SA employees.
Website Visitors and Customers
We request the collection of the following personal information through our website: name, address,
telephone number, social media handle, email address, employer, job title. We collect personal
information from website visitors and when you purchase products and services through our
website, apply to be a provider; subscribe to email newsletters and alerts, fill out a form to request
additional information; enter a contest; fill out a survey; access video content; receive free
incentives.
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Personal Information Collected in The Scope of Marketing Activities: Your personal information may
be collected when you enter contests and participate in other promotions; when we conduct
marketing campaigns, when you click on landing pages, in the course of Pay-Per-Click campaigns, and similar events and methods.
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When you participate in Alter Ego SA social media campaigns, we will collect personally identifiable
information to establish your profile. You may choose to make public certain individual profile
elements, in which case that information will be available to visitors and possibly to other users of
the Internet and/or social media platform. Any information that you submit and post may likewise be available to the website and social media platform visitors and viewable to anyone online.
Your website and social media posts will be associated with your username and your voluntarily created public profile. Violation of any Alter Ego SA policies may result in the removal of your post(s).
Information Collected Automatically Through Computer Tracking: We also collect information about website visitors such as IP address, browser type, or operating system, areas of the website visited and the website from which a visitor came, through third parties. We collect and analyse this
information for the continued improvement of the Products, Websites, and our business.
We routinely use this web log information to administer and improve our website. While some of this information may be traceable to an individual, we only seek to identify individuals (i) whom we
believe are using our website for improper purposes, (ii) when necessary to assist them with their user experience, (iii) for marketing purposes, including third party marketing, (iv) or to otherwise use the information as described in this policy.
How Do We Use and Share Information?
Alter Ego SA uses the information that we collect to operate our websites and offer customers a
variety of services. We also use the information we collect to perform transactions requested by our
customers. From time to time, Alter Ego SA collates online and offline transaction and registration
information for internal analyses, such as market research, quality assurance, customer experience,
and the Improvement of Services.
Compliance with Law
We will disclose your Personal Information where required to do so by law or subpoena.
Third Parties
We may share your business contact information with third parties who provide services on our
behalf to help with our business activities. These companies are authorised to use your business
relevant information only as necessary to provide these services to us.
For example, some services include the following or similar services:
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Fulfilling orders and delivering packages.
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Payment processing.
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Web applications and hosting, firewalls and other security measures. Alter Ego SA utilises Register Domain for its domain registration, web hosting, SSL certificates and integration of its website(s). For more information, please view Registered Domain’s privacy policy at https://www.registerdomain.co.za/privacy-policy.
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The sending of targeted, personalised emails and omnichannel marketing. For more information, please view Omnisend’s privacy policy at https://www.omnisend.com/privacy/.
Collection of Sensitive Personal Information
Alter Ego SA may collect sensitive personal information ("SPI") associated with certain providers, such as individuals' dates of birth, driver’s license numbers and identification numbers and physical addresses and contact details, in the provision of Services. Alter Ego will only SPI if it such collection is necessary in the provision of Services, and only when voluntarily provided by the providers. We will only use it for the limited, permissible purpose for which it is collected and we will take commercially reasonable steps to adequately secure the information. Alter Ego SA may share customer details with providers for the limited, permissible purpose of fulfilling the associated product orders.
Analytics
We may use third-party Service Providers to monitor and analyze the use of our website, such as:
Google Analytics: Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.
For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en
Cookie Policy
Cookies are small text files with a small amount of data sent from a website and stored on your
device’s hard drive. Cookies may include an anonymous unique identifier.
We use cookies to collect information. You can instruct your browser to refuse all cookies or to
indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to
the full suite of our Service.
A Web beacon is a graphic image, such as a pixel tag or clear GIF, which is placed on a Web page or in an email message to monitor user activity, such as whether the Web page or email message is
accessed or clicked. They are also used on many Web pages for alignment purposes. We sometimes use Web beacons to provide and track website traffic. Some of our Web pages and HTML-formatted email newsletters use Web beacons in conjunction with cookies.
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Some of our emails may also contain pixels or code to gather information regarding email
behaviour and for analytics. We may share this information with Clients.
We use cookies to store information on your computer, which serves to improve our website
functionality and provide you with more accurate and relevant Services. Cookies, in conjunction with
our Web server's log files, allow us to calculate the aggregate number of people visiting our website
and to assess which Services are most in demand. This information helps us to constantly improve
our website and better service our clients, customers and providers. Some of our cookies may be tied
to personally identifiable information, such as an IP address. We do not store credit/debit card numbers in cookies. Cookies may be used to store a unique identification number tied to your computer so that a website can recognize you as the same user across different visits to the website.
Understand different types of Cookies
Some cookies are needed to enable basic website functions such as page navigation and accessibility.
Cookies are required for a website to function properly. Cookies could be persistent or session cookies. Persistent cookies are stored on your device to recall information, settings, and/or preferences and will expire. Session cookies are stored temporarily, for the duration of a web browsing session.
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Preference cookies are persistent cookies that enable a website to remember information that
changes the way the website behaves or looks, for example, your preferred language or your
geographical region. These cookies enable Alter Ego SA to display content that is relevant to and
engaging for each user.
Alter Ego SA also utilises session cookies to better understand how you engage with Alter Ego SA
portals. Cookies that provide analytics services can collect IP addresses or other identifiers, browser
information, and information about the content that you view. These analytic services help us to
know how many users we have, which parts of our sites gain the most attention, what browsers are
used, the country or region where users are located, and the interests of web users.
Opting In and Opting Out
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Email Marketing
To manage the receipt of Alter Ego SA promotional emails, newsletters, and updates, you can contact us at +27 71878 6375 or send an email to https://www.alteregosa.com/ to specify which forms of communication you wish to cease.
Alter Ego SA Telemarketing, Texting or Calling
To manage telemarketing calls from us or to revoke the consent provided in the below paragraph, you may do this by calling us at +27 71878 6375 or by sending an email to sarah@alteregosa.com. In providing your phone number to Alter Ego, you expressly consent and authorise alter Ego to contact you in any lawful manner.
Alter Ego SA Direct Mail Marketing
To be placed on our company's internal Do Not Mail list should you no longer wish to receive marketing or promotional mailers you may do so by calling us at +27 71878 6375 or by sending an email to sarah@alteregosa.com.
We may continue to contact you for transactional or service-related purposes despite your desire not
to receive marketing communications.
Retention, Access, Correction, and Deletion
Alter Ego SA will retain your client, customer, promoter and third-party service provider information for as long as Alter Ego conducts business with such persons. In line with legislation, Alter Ego SA provides you with an opportunity to review your information which we have processed, correct verified inaccuracies, or delete any personal information as required by you, and which is not necessary to the provision of Services to you. We will retain and use only the information necessary to comply with our legal obligations, resolve disputes, and enforce agreements. Should you have any questions about the information you provided to Alter Ego SA, please call us at +27 71878 6375 or by sending us an email at sarah@alteregosa.com.
Data Security
Alter Ego SA maintains commercially reasonable, accepted industry-related security measures to
protect personal information against unauthorized access and disclosure. These measures include
the implementation of technological, physical and administrative safeguards.
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We do not necessarily control how you transmit your personal information. As such, we cannot always ensure or warrant the security of any information that you transmit to us. You agree that you provide Alter Ego SA information and engage with Alter Ego in such transmissions at your own risk.
We safeguard the privacy of your information in the following ways:
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Limiting internal access to personal information.
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Using data encryption, authentication and virus detection technology, as required.
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Requiring third parties with whom we contract to comply with relevant data privacy legal and regulatory requirements.
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Monitoring our websites through recognized online privacy and security platforms.
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Conducting background checks on employees and providing privacy training to our staff.
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Continually assessing our data privacy, information management and data security practices.
Changes to This Privacy Policy
We reserve the right, at our sole discretion, to modify or replace the terms constituting the policy at any time. We will notify you of any changes to how we collect, use, manage, disclose and protect
information by updating the terms of this policy.
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You are advised to review this policy periodically for any changes. Changes to this Privacy Policy are
effective as of the time and date that they are posted on this page. If you do not agree to the new
terms, please stop browsing the Alter Ego SA website and using Alter Ego Services.
Children’s Privacy
Our Service does not address anyone under the age of 18 (“children”). We do not knowingly collect personally identifiable information from children. If you are a parent or guardian and you are aware that your child has provided us with Personal Information, please contact us. If we discover that a child has provided us with Personal Information, we will delete such information from our servers immediately.
Governing Law
This policy shall be governed and construed in accordance with the laws of South Africa without
regard to its conflict of law provisions. Our failure to enforce any right or provision of these Terms will not be considered a waiver of those rights. If any provision under this policy is held to be invalid or unenforceable by a court, the remaining provisions of this policy will remain in effect. This policy constitutes the entire agreement between us regarding our Service and the website and supersedes and replaces any prior agreements we might have between us regarding the Service and our website.
Intellectual Property
The Service and its original content, features and functionality are and will remain the exclusive
property of Alter Ego SA (Pty) Ltd and its licensors.
Contact
For more information regarding the Alter Ego SA Privacy Policy, you can contact Alter Ego SA’s Privacy Officer: sarah@alteregosa.com.
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Please note that we may ask you to verify your identity before responding to any requests.
Complaints
If you wish to lodge a complaint with Alter Ego SA, please contact sarah@alteregosa.com.
You also have the right to complain to the Information Regulator about our processing of your data.
For more information, please lodge your complaint at the Information Regulator at JD House, 27
Stiemens Street, Braamfontein, Johannesburg, 2001 or by email at complaints.IR@justice.gov.za
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