Brand activations

Why brand activations?

A brand activation is any campaign, event, or experience enabling your brand to engage directly with consumers and build a loyal brand community. Activations are often inclusive and interactive. They are the bridge that connects consumers to your offering and brand identity. Critically, brand activations put a face to your company name. They make your organisation personable and real to the consumer.

What makes a brand activation excellent and exciting? Three key ingredients: the right strategy, content, and execution. Over the last decade, Alter Ego SA has honed this recipe to perfection.

Quality promoters

We recruit, train, and manage only the best promoters for your activation.

Our nation-wide network gives us immediate access to experienced promoters who understand that brand activation needs engagement, storytelling, and sales skills. Let us delight your target audience and show off your offering with party-starters, extraordinary salespersons, and only the most charming hosts and hostesses.

Party-starters

Salespersons

Hosts and hostesses

"The power of activations is rooted in the fact that each engagement is immersive, practical and personalised and we know that for South Africans, experiencing is believing." – Andreas Smit, sales and marketing specialist at Marketing Solution Architects.

Setting the scene for experiential excellence

Brand activations can take the form of initiatives driven by targeted foot soldiers, or events that attract your target audience with eye-catching marketing collateral, irresistible personalities, or effective sales-focused offerings.

We believe in delivering the activation that suits your strategy and goals, and can scale our services from a polished two-person show, to a months-long campaign of events.

Micro activations for targeted engagement

Your brand may need a personalised one-on-one appeal to target specific consumers and give them the time to enjoy a sample, ask questions, or even sit down and enjoy your experiential offering.

Our smaller stands and activation strategy gives you maximum authenticity and memorable consumer engagement to achieve this.

Large-scale activations for maximum engagement

To draw maximum crowds, create a sense of lively buzz, and generate widespread awareness, our larger activation strategy is the perfect fit.

We recruit, train, and manage a dynamic team suited to your brand’s needs to ensure that quantity doesn’t compromise on quality.

"For companies to be competitive today, it’s no longer about lower cost, the best product, or the biggest brand. The basis now is: Who’s got the relationships?" – Sanjay Dhalakia, former CMO of Marketo

(Just a few) promotions partners

Whether you need to pinpoint specific locations, or envision a campaign in every major city, our network and operational capabilities can take you there. Our activations go nationwide!

Pick n Pay

2018-2022

Our partnership with everyone’s favourite store has created employment for hundreds of students. Alter Ego SA employed 50 students per month for the duration of the campaign.

We conducted brand activations at current stores and at store openings, and even launched new store openings.

Our brand activation activities for Pick n Pay included flyer distribution at various locations to create awareness and branding material and uniform sourcing.

We’re proud to say that, according to client testimony, our services enabled pick n Pay to achieve the best sales it has ever seen for a campaign! (According to client testimony).

Sun International

2016 - 2022

Sun International hosts campaigns to highlight their current offerings, competitions and

provide their brand partners value.

Alter Ego has provided support for these campaigns by managing, recruiting, and executing

marketing services for these events to meet business objectives.

We’ve provided quality hostesses, dancers, models, musicians, and buskers to create an electric atmosphere. In addition, Alter Ego SA has provided many brand activations and golf days for partners and exclusive guests.

We’re also proud to say we came well dressed.

Alter Ego SA provided uniforms and accessories for all hired staff.

Ukheshe

2017 - 2022

During this campaign, Alter Ego SA provided marketing and sales channels that encouraged lower LSM markets in South Africa to adopt Ukheshe as its preferred payment service provider.

Our consumer onboarding brand activations took place in 5 major provinces in South Africa at 75+ targeted locations. The campaign yielded stunning results that created a substantial user base and enabled a flood of app downloads across South Africa.

Wild Coast Sun

2021 - 2022

Alter Ego SA has dazzled the patrons of Wild Coast Sun with everything we have to offer on the entertainment spectrum.

From solo vocalists to contortionists, we’ve sourced the quality local talent this establishment needed to re-emerge into the entertainment space with the easing of lockdown restrictions.

We’re proud to say we used this opportunity to create a promoters and entertainers database through our #jointheaesamovement campaign, which called on South Africa’s talent to apply to claim their spot on our listings for priority hiring at the next round of events.

For clients, this means we’ve got the best of the best already vetted and ready to show up and wow at your next event.