Why branding?

Your brand is the idea or image consumers have in mind when they think about your specific products, services, and activities as a company.

Branding is intrinsically emotional – it’s not just physical features that create a brand, but also the feelings that consumers develop toward the company and its offering.

This combination of physical and emotional cues is triggered when your consumers are exposed to your brand’s name, logo, visual identity, or message.

“A brand for a company is like a reputation for a person. You earn a reputation by trying to do hard things well.” – Jeff Bezos

Our branding offering can be scaled to suit your need – from smaller bespoke stands to full-scale experiential events.

In terms of marketing collateral, Alter Ego SA takes strategy, design, and production into its own hands. We can deliver a holistic marketing collateral offering to meet all your branding needs.

Branding for activations

Smaller stand

Switched On Xtra

Activation stands

TRACE

Experiential stands

Häagen-Dazs

VitaminMe

Digital branding solutions

Companies looking to expand their reach or reignite consumer loyalty among their target audience need a digital solution to take their brand online. The statistics speak for themselves: successful organisations have an online presence and consistency between their brand identity on the ground and in the digital world.

The exciting realm of digital media is our playground. We've brought our client's dreams to fruition with stunning branding, corporate identity, and website design to give them an online persona that makes consumers look twice.

I Love My Laundry

I Love My Laundry (ILML) is a Cape Town favourite. Their Retro heart-shaped logo is an essential part of the Bree Street scenery and a quintessential echo of Cape Town's quirky local business scene.

Alter Ego SA was tasked with giving ILML a new online presence that merged professional functionality with the same unique appeal that keeps ILML customers coming back for more.

ILML's website is designed with simplicity in mind and a focus on intuitive user experience. The QR code makes for easy booking and bright strips of cherry red give the platform a sense of festivity and zest.

Creative Paint Solutions

Creative Paint Solution (CPS) needed a total rebrand and sense of renewal after the passing of its former CEO and relaunch of the business.

Alter Ego SA envisioned a rebrand around the moniker of the phoenix – bold, fearlerss, and iconic. With this motif in mind, we chose a powerful palette of orange, black, and white, paired with a simple aesthetic to give CPS that professional edge.